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Most floors have a hard time making a statement. Why? So many look almost the same. You need hardwood flooring that stands out and withstands anything your family throws at it.
Here’s why you should buy Brazilian cherry hardwood from Easton Flooring:
Choosing an exotic hardwood like Brazilian cherry has its challenges and with such a high upfront cost, you want to make sure it’s a good decision. Color consistency, wondering if the rich tones will overwhelm your space and if the premium price is worth it are all valid concerns. At Easton Flooring, we get it. We’ve been helping homeowners throughout Willow Grove, PA, and Montgomery County decide if Brazilian cherry (Jatoba) is right for them for over two decades. When you visit our showroom or book an in-home consultation, our Willow Grove flooring experts will arrive at your home with your preferred floors and tell you everything you need to know about these wood floors so you can make an informed decision. Contact us to get started!

Brazilian cherry hardwood is one of the most beautiful and durable flooring options on the market so it’s no surprise that homeowners still love it today. Check out why this exotic floor continues to dominate:
Brazilian cherry hardwood scores 2,350 on the Janka hardness scale, easily outdoing red oak (1,290) or maple (1,450). These floors are built to last. Easily resisting dents, scratches and daily wear, consider installing in high-traffic areas of your home.
Jatoba flooring ranges in color from deep salmon to vibrant reddish-brown. Each board will look different. The distinct look isn’t something you’ll find in traditional hardwood flooring.
Brazilian cherry hardwood is unique because the planks change color over a period of years with sunlight exposure. While you might walk out of the showroom with light salmon or tan wood floors, you’ll have deep, luxurious reddish-brown hues years later.
These hardwood floors are known for their distinct grain patterns. They aren’t straight and uniform. Instead, you’ll notice swirls and irregular markings. The movement, personality and visual depth aren’t something domestic wood flooring can replicate.
Brazilian cherry is an exotic hardwood. Although you’ll pay a little more upfront, you’ll be able to take advantage of a floor that boasts exceptional durability, timeless beauty and a distinct appearance. Your hardwood flooring will last up to a century and look better with age, which is perfect for a forever home or if you’re planning to sell soon.
Homeowners across Willow Grove, PA, and Greater Philadelphia have been turning to Easton Flooring for their hardwood floor installation projects for over two decades. When it comes to Brazilian cherry hardwood (Jatoba), we’re honest when it comes to pricing and the quality of the product. Here’s why people continue to choose us for their hardwood flooring needs:
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Brazilian cherry wood naturally darkens from salmon, tan or red into deep, rich reddish-brown hues with sunlight exposure over a period of months to years. The change is permanent and makes your flooring even more beautiful over time.
Brazilian cherry hardwood flooring is much harder and more durable than its domestic counterparts. On the Janka hardness scale, this type of hardwood floor scores 2,350. In contrast, red oak scores 1,290, maple sits at 1,450 and hickory clocks in at 1,820.
Since it is a premium exotic hardwood, expect to pay $8-$15+ per square foot based on the grade and width. Installation costs are a bit higher than other solid hardwoods. Because the wood density is so high, installation requires sharper tools and experienced installers.
This type of hardwood floor naturally changes color. The most common reasons are the tree’s age, growing conditions and the part of the log the planks are cut from. Heartwood (center of the tree) is usually darker than the sapwood.